Immersive Education

Copy for a new website and product packaging

As part of of a corporate rebranding exercise, we were asked to produce copy for this educational publishing company's new-look website.

This included writing general copy about the company and, in particular, new copy about each of the company's kar2ouche educational software products. This product copy was also used on the redesigned product packaging.

We adopted a stronger marketing- and benefit-driven tone than had been used before.